All you need to know about SEO

Do you have a professional business? Do you have a website? Do you want to grow your business?
If you answered yes to all three of these questions, then SEO is for you.

It doesn’t matter what industry you’re in. If your customers use Google (and they do), then search engine optimisation can help bring more of them to your website. Whether you're just starting out or you've been trading for years, SEO gives your business a powerful edge by helping the right people find you at the right time.

If we think SEO won't provide success we will tell you. We ensure every one of our campaigns succeed. 

SEO stands for Search Engine Optimisation. It is one of the most effective ways to market your business online, connecting you with people who are actively searching for what you offer.

Picture this. Someone in your target audience needs what you sell. They pick up their phone, open Google and type in a search. Around 90 percent of people do exactly that. Most of them skip the sponsored ads and go straight to one of the first three results in the organic listings.

If your website is not in those top positions, you are missing out. As your site drops down the page, the chances of someone clicking fall rapidly. Listings lower on the page can see an 80 percent drop in clicks. And page two? Hardly anyone goes there. You might have heard the joke: where do you hide a dead body? Page two of Google, because nobody ever looks there.

Where does SEO work?

Whether you're aiming for more local business, trying to grow nationally, or even building an international audience, SEO can help. It works across nearly every market and industry. It connects you directly with people who are already looking for the products or services you offer.

When should you use SEO?

SEO is built on trust and reputation, so it takes time to grow. That means the best time to start is now. Years ago, you could build a basic site, add a few keywords and expect results. Today, that simply does not work. Google has evolved. It now focuses on websites that offer genuine value and a great user experience.

No one at Google is manually reviewing your site. Everything is based on data. This includes how quickly your site loads, how long visitors stay, whether they engage with your content, and how easily they can find what they are looking for. These factors all help determine your search ranking.

If you want more leads through your website, more visibility online, and a stronger position in your market, then SEO is essential. It gives you the opportunity to dominate your search space and outperform your competitors. Good SEO turns your website into a lead-generating machine.

SEO rests on three core pillars: speed, security and structure.

Speed
Your website must load in under two seconds. If it doesn't, up to 70 percent of your potential visitors may leave before they even see your content.

Security
An insecure site may not even appear in search results. If your website does not use HTTPS, Google may consider it a risk. That also damages trust with potential customers.

Structure
If your site is hard to navigate, has confusing layouts or broken links, users will leave quickly. That tells Google your site is not useful. A clear, structured site helps guide visitors and encourages them to stay longer.

At Edworthy Media and Technology, we build SEO campaigns that target your audience, speak to their needs and outperform your competitors. We look at what your customers are searching for, how your competitors are ranking, and how your site stacks up.

From keyword targeting and content writing to technical improvements and backlink building, we make sure your site is fast, trusted and built for success.

Let us help you get to the top of the search results and stay there.