Many people think that their online presence is sorted as long as they have a good quality website up and running. But the truth is, that’s just the start of it. It’s an ongoing job, and unless you invest in good quality SEO (Search Engine Optimisation) then you’ll struggle to make your website visible to search engines, and in turn, to your potential customers.
Simply put, good website SEO helps your website soar up the search engine rankings. Think about the last time you searched for a product or service online – did you even look past page one? Most people don’t, which is why it’s so important to boost your website to maximise its chances of success.
SEO improves both the quality and the quantity of traffic that heads to your website. As search engine algorithms constantly evolve, you need to stay ahead of the game to ensure that you’re being found for your preferred keywords/search terms.
To get started, make sure you’ve got the basics covered. Here are our top three tips for getting ahead with your SEO:
1. Make sure your website is fast and secure
Search engines such as Google reward healthy websites, and they penalise those which have slow load speeds or that are not totally secure. Have a website health check performed on your site to ensure that nothing is holding you back – it could be something as simple as an expired SSL certificate which is stopping browsers from finding your site.
2. Don’t let bad grammar and spelling hold you back
All of the content on your site needs to be beautifully written. Your web copy, blogs, headings and banners shouldn’t have a spelling/punctuation/grammatical error in sight. Again, search engines penalise sites with bad quality content within them. If English isn’t your forte, then ask a friend to proofread the site for you, and work with a copywriter for new content.
3. Optimise your images
Images play an important part in SEO, so you need to ensure that every image used on your site is optimised for the web. This means that they shouldn’t be so large that they take ages to load. Use the right file format, too (JPEG, PNG and GIF are all web-friendly). Use descriptive image names too, and don’t forget to add ALT-tags as well.
SEO is a skill that is constantly evolving as search engines become more sophisticated. You can run a few plugins to help with the process, but the most efficient way to ensure that you stand the best chance of scaling the rankings is to work with SEO experts.
At Edworthy Media we are experienced in all areas of SEO. We offer bespoke packages to suit your needs, monthly progress reports and we guarantee our results, too. We’ll track keywords for you and keep track of the stats to make sure your website is always performing its best. Get in touch to find out more.