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Search engine optimisation (SEO) has become an essential component of any effective online marketing strategy. Implementing an ongoing SEO campaign can increase your website traffic, improve brand awareness, and boost conversions. If you own or operate a business in Devon, partnering with an SEO agency Devon can help you realise the many benefits of SEO.

Drive More Website Traffic

One of the biggest advantages of SEO is its ability to drive more visitors to your website. SEO makes your content more visible in search engines like Google so that your pages appear at the top of search results for relevant terms. The higher and more frequently your content ranks, the more clicks and website traffic you will receive from people seeking the products or services you offer. An SEO agency Devon based will perform comprehensive keyword research to identify terms that prospects in your area are searching for so your website can rank for those high-demand keywords.

An effective SEO campaign begins with technical optimisations to improve your onsite content. This includes improving webpage speed, structuring pages effectively, adding metadata, and using alt text for images. More advanced SEO tactics like building high-quality backlinks and optimising content for topics people search for will also improve your search rankings and increase website traffic. The more an SEO agency Devon based can get your content ranking on key SERP features like the maps, images, top stories carousels etc, the bigger traffic boost your site will see.

Grow Your Brand Awareness

In addition to increasing traffic, SEO helps grow brand awareness and establish your business as a thought leader in your industry. When your content frequently appears for relevant searches, it strengthens your brand authority and recognition. Internet users will start to view your company as a trusted resource for the solutions they seek rather than just another website they stumbled upon. The content you create and optimise plays a major role in shaping perceptions about your brand.

Partnering with an expert SEO agency Devon allows you to expand the reach of your website content across the web through strategic guest posting, social media engagement, local citations, online reviews and other digital PR tactics. This exposure positions your company as an authority in your space while directing more local searchers to your website. Over time, the authority you build will convert visitors into recognisable leads, customers and brand advocates.

Boost Your Conversion Rates

Higher website traffic numbers alone do not guarantee better results for your business. The traffic needs to consist of high-intent visitors actively searching for the products or services you offer. This is exactly the kind of visitors you attract through strong SEO rankings. Since these visitors reach your site by searching keywords directly related to your offerings, they have indicated some existing interest and intent to buy.

Website visitors from SEO are up to 14.6% more likely to convert compared to traffic from other sources. An SEO agency Devon based will analyse your website metrics to identify pages suffering from high bounce rates or fast exit rates. Optimising these pages for user experience, loading speed and conversion rate optimisation (CRO) best practices will further improve goal completions.

Cost-Effective Online Visibility

Achieving front page rankings across major search engines is not easy, especially when trying to rank in the competitive market around Devon. SEO agencies invest heavily in tools, software and skills training to execute sophisticated campaigns that adhere to Google’s strict guidelines. Rather than spending months trying to self-teach complex SEO strategies, it is more cost-effective to hire an agency with proven experience specific to your industry and location.

Continuous content creation is also necessary to sustain lasting SEO success and prevent competitors from outranking you. By handling content strategy and production for you, an SEO agency Devon removes this burden from your staff members. The incremental costs of hiring SEO expertise is minor in comparison to the profit increases you stand to gain from higher conversions. Tracking SEO growth metrics will reveal the revenue value delivered from your search visibility.

Adapt to Google Updates

Google continually releases algorithm updates that aim to display the most relevant content for each user query. Some updates are minor and go unnoticed, while others like Google Panda and Google Penguin have caused major disruptions in rankings across industries. Trying to decipher these updates on your own and modify strategies accordingly is difficult, even for experienced SEO practitioners.

Partnering with an established SEO agency Devon means you have an entire team analysing how every Google update could impact your website traffic and performance. These experts will determine what adjustments need to be made to retain strong SERP positions through significant search algorithm updates. Their expertise in forecasting and reacting swiftly to changes protects your rankings from devastating hits.

Maximise Your Marketing Spend

For most companies today, SEO is no longer an isolated tactic but an integrated component of larger marketing campaigns across paid advertising, social media marketing, email nurturing and content creation. The inbound links, brand mentions and engagement signals SEO earns your website all compound to boost visibility in other digital channels as well. This enhances the conversion rates and return on investment (ROI) achieved from the entirety of your online marketing expenditure.

Plus, SEO continues to generate leads and revenue long after you stop actively optimising content. Unlike paid ads that pause when stopped, SEO rankings and traffic will persist for months or even years if you establish enough authority. This means the initial effort you put into your SEO campaign with the help of an agency Devon based keeps multiplying your marketing ROI over time through better organic visibility.

Conclusion: Realise More Leads, Sales and Growth A strong SEO strategy is vital for helping prospects discover your business online and driving them to become paying customers. Hiring a professional SEO agency Devon removes the complexity surrounding search optimisation so you can actualise meaningful website traffic and revenue growth. Ensure your online marketing success this year by partnering with a local SEO company to maximise your search visibility.

If you run a business in Devon and are looking to grow your online presence, bespoke web design services tailored to your specific needs can make a crucial difference. With years of experience working with clients across Devon, Edworthy Media creates bespoke websites focused on converting visitors and showcasing what makes your business unique.

Our customised web design process begins with getting to know you and your business inside out. Through comprehensive consultations, we gain an in-depth understanding of your target audience, brand identity, objectives and more. We then translate those insights into a bespoke website that truly reflects your business and connects with your ideal customers.

Image of L J Birmingham device views - Bespoke Web Design

Rather than taking a one-size-fits-all approach, we tailor everything from the colour scheme and fonts to the layout and content to fit your brand. The result is a professional bespoke website aligned to your business goals, whether you need an online shop, portfolio, blog or any other type of site.

Driving Real Value for Devon Businesses

At Edworthy Media, we don’t just design websites that look good – we create sites optimised for performance and real business impact. Our bespoke web design services deliver value by:

With our data-led approach, we can pinpoint optimisation opportunities to continuously improve bespoke web design performance over time.

Book a call today to start your web design journey.

The most popular websites of 2023 showcase how leading platforms continue to innovate how billions interact online across search, social, shopping and more. As digital engagement evolves rapidly, these top sites use pioneering offerings to connect with global audiences daily.

  1. Google: The Go-To for Online Search

As the gateway to the internet, Google retains its crown through intuitive search and integrated offerings like Gmail. Billions rely on its seamlessness to explore online.

  1. Facebook: Bringing People Together

Despite controversies, Facebook still leads social media. Its billions of users share life updates and discuss diverse content. It connects friends and communities worldwide.

  1. Apple: Pioneering Digital Innovation

Apple continues innovating our digital lifestyle across iPhone, Mac, iPad and more. Users love the ecosystem's seamless device integration and wealth of apps meeting tech enthusiasts' needs.

  1. TikTok: The Home of Viral Short Videos

TikTok has become a cultural sensation through its entertaining short videos. The platform empowers creativity and sharing, helping creators reach global audiences.

  1. Microsoft: Enabling Productivity at Work

Microsoft Office and Windows remain essential for business and personal productivity. Its collaborative tools like Teams are built for efficiency at work.

  1. YouTube: Home to All Kinds of Digital Video

YouTube retains dominance as the internet's video platform with content covering every conceivable category and interest. It continues to educate and entertain.

  1. AWS: Powering the Online World

Quietly in the background, Amazon Web Services (AWS) underpins much of the internet's workings through cloud computing. It's the digital infrastructure enabling websites and apps.

  1. Instagram: Picture-Perfect for Visual Storytelling

Instagram owned by Facebook continues gaining popularity for visual content. Stunning imagery and Instagram Stories creatively engage its users daily.

  1. Amazon: The Global Online Retail Giant

Amazon revolutionises shopping through its vast product range, quick delivery and friendly interface. It has become integral to online retail.

  1. iCloud: Seamlessly Store Across Apple Devices

iCloud conveniently lets Apple users store and access data securely across iPhones, iPads and Macs. It enables seamless integration within their ecosystem.

Conclusion:
These 10 most popular websites are innovating how billions interact online across search, social, video, infrastructure, shopping and storage. As digital continues rapidly evolving, they use unique offerings to engage global audiences daily. Start your new year right and book a call with Edworthy Media to boost your digital marketing or IT Solutions.

Source: Cloudflare

In today's ever-changing digital landscape, leveraging the power of social media is crucial for business success. Brands that embrace robust social strategies understand the impact online connections can have. This is where Edworthy Media's social media marketing mastery elevates your brand.

Why Social Media Matters

Social platforms allow brands to personally engage billions of active users. This presents unrivalled opportunities to build awareness, connect with customers and drive conversions.

Social Media Strategies Tailored for Maximum Results

At Edworthy Media, we know no two brands are alike. Our marketing solutions are custom-created to suit your unique identity and goals. Whether aiming to boost visibility, web traffic or sales, our experts devise targeted campaigns to fit your needs. From compelling content to strategic ad placement, we have you covered.

Stay Ahead with Trend Analysis

In the fast-moving social space, staying ahead of trends is key for relevance and visibility. Edworthy Media closely tracks emerging trends to spearhead your brand’s social presence. From latest algorithm changes to trending hashtags, we leverage insider knowledge to keep your content fresh and engaging.

Captivating Content for Clicks and Conversions

Content fuels engagement and conversions on social platforms. Edworthy Media produces visually stunning, compelling updates that entice your followers. Eye-catching graphics, informative videos and thought-provoking captions grab attention and convert passive viewers into loyal customers.

Measure, Analyse and Optimise

Data provides direction in social media marketing. Edworthy Media employs advanced analytics to track campaign performance and inform our strategies. By monitoring key metrics, analysing user behaviours and continuously optimising, we ensure you achieve the greatest possible return from your social investment.

Let’s Elevate Your Brand Together

Ready to unlock social media’s immense potential for your brand? Partner with Edworthy Media. Whether you're a small business seeking local recognition or a global brand pursuing international success, our tailored social solutions will help build an impactful online presence.

Stand out from the social media crowd with Edworthy Media’s expertise behind you. Contact us today – our strategic marketing mastery awaits. Success starts with the right digital approach.

In the fast-paced world of digital marketing, staying ahead of the curve is crucial for businesses aiming to thrive online. At Edworthy Media, we understand the ever-evolving nature of search engine optimisation (SEO) and are committed to helping you navigate the intricate digital landscape. Here are five invaluable SEO tips to boost your online presence and drive organic traffic.

  1. Keyword Research: The Foundation of SEO Success

Effective SEO begins with comprehensive keyword research. Identifying the right keywords ensures that your content aligns with what your target audience is searching for. Edworthy Media utilises cutting-edge tools to uncover high-impact keywords relevant to your industry. By strategically incorporating these keywords into your website content, we optimise your pages for search engines, making it easier for potential customers to find you.

  1. Optimise On-Page Elements for Maximum Impact

Optimising on-page elements is a fundamental aspect of SEO. Edworthy Media pays meticulous attention to meta titles, meta descriptions and header tags, ensuring they are not only keyword-rich but also compelling for users. Crafting compelling and informative meta tags not only enhances your search engine rankings but also entices users to click through to your website.

  1. Quality Content is King

In the realm of SEO, content is undeniably king. Edworthy Media emphasises the creation of high-quality, engaging and relevant content that resonates with your target audience. Our content strategies not only focus on incorporating keywords naturally but also on providing value to your audience. Regularly updated and fresh content not only appeals to users but also signals to search engines that your website is active and authoritative.

  1. Mobile Optimisation: Catering to On-the-Go Users

With the majority of internet users accessing information on mobile devices, mobile optimisation is no longer optional—it's essential. Edworthy Media ensures that your website is not only responsive but also provides a seamless and enjoyable experience for mobile users. Google prioritises mobile-friendly websites, so optimising for mobile not only improves user experience but also positively impacts your search rankings.

  1. Backlink Building: Establishing Authority and Credibility

Building a robust backlink profile is key to establishing authority and credibility in the eyes of search engines. Edworthy Media employs strategic link-building techniques to acquire high-quality, relevant backlinks from authoritative sources. This not only enhances your website's credibility but also signals to search engines that your content is trustworthy and valuable.

In the dynamic world of SEO, staying on top of trends and best practices is essential for online success. At Edworthy Media, we're committed to implementing these five SEO tips and more to propel your business to new heights in the digital landscape. Embrace the power of SEO and partner with Edworthy Media to optimise your online presence, drive organic traffic, and achieve lasting success in the digital realm.

Are you looking to grow your online presence and reach your target audience? As a local business owner, having a strong online presence is crucial for connecting with customers and driving growth. An effective SEO campaign can help you achieve real results by improving your visibility on search engines like Google.

At Edworthy Media, we are a dedicated search engine optimisation agency, serving Devon and surrounding areas. With our bespoke SEO marketing services, Our team can help your website attract more qualified traffic. Furthermore, we can help generate more leads, and boost conversions whilst increasing traffic. Our website SEO services guarantee to bring your website to the top results on the search engine results pages.

The Importance of Local SEO

For a local business like yours, local SEO is essential for helping potential customers find you online. We focus specifically on local tactics to improve your visibility when people search for your products or services.

When a customer searches for a business online, a first-page position for your website in the results can make a difference. Turning that visitor into a new client for your company instead of losing them to a competing site. Our SEO services will boost your search rankings and drive increased relevant traffic to your site. This will then enable you to stand out clearly against your competition.

Image showing the components of an SEO campaign

Custom Keyword Targeting

One of the foundations of good SEO work is identifying and targeting relevant search terms and keywords. Key terms that your ideal customers are using to search for your products and services. To build an optimised website that ranks well, it needs to contain the right keywords throughout the content that align with your business goals.

Our team thoroughly researches and identifies keywords that are specific to your business. We then execute targeted on-page and off-page optimisation around those terms. This improves the chances that your website will appear at the top of the SERP (search engine results page).

Crafting Optimised Website Content

Your website content needs to be optimised for both search engines and human readers if you want to improve rankings. Our SEO services focus on creating pages and blogs that contain the relevant keywords for your products and services. We ensure that the content is also informative and engaging. We can guarantee results through content marketing by providing keyword research before and on a recurring basis.

From page content to blog posts and visual media, our team handles all aspects of content creation and optimisation. We incorporate keywords seamlessly into naturally readable pages that also provide value for visitors. This improves ranking potential while also converting visitors into leads and customers.

Building Quality Backlinks

Backlinks from external websites pointing back to your site are one of the top three ranking factors for Google and other search engines. Not just any links though – they want to see quality backlinks from relevant industry websites. This helps validate your expertise and legitimacy on a topic.

Our Devon SEO agency has proven strategies for acquiring backlinks from high-authority sites related to your business. We identify valuable link-building opportunities and handle outreach to earn backlinks that Google values in its algorithm. This makes your website appear more reputable in its eyes, boosting you higher in SERPs.

Technical Website Optimisation

Your website needs to have a solid foundation. It must have all the right elements in place under the hood for search engines to easily crawl, index, and understand your pages. From page speed to proper URL structures, sitemaps and schema markup, our team handles all the technical details.

We audit your website and implement any required technical fixes or improvements to optimise site performance. This creates a better user experience while also enhancing how search engines interact with your site. The result is better rankings and more organic traffic.

International SEO

Does your business operate across the globe in multiple countries? Here at Edworthy Media, our SEO services also extend to an international scale. We compose a detailed SEO plan, that can also integrate with paid advertising. The aim is to to increase discovery for your web pages boosting your search engine rankings.

As a dedicated digital marketing agency, we offer a number of other services, alongside SEO, to boost your digital marketing.

Ongoing Optimisation and Support

SEO is an ongoing process that requires constant management and updates. This is to keep pace with Google’s algorithm changes, new competitor content, trending keywords, and other factors. We provide continuous optimisation and support to give you the best results over the long term.

From monthly reporting to quarterly website audits, our team monitors the health of your SEO efforts. We quickly implement any needed changes and keep evolving strategies to improve performance. Our hands-on management ensures maximum uptime and productivity from your investment.

The Edworthy Media Difference

Edworthy Media is a top-rated, locally-focused SEO agency uk serving Devon and beyond. We have an experienced team dedicated specifically to helping local businesses amplify their reach and conversions through optimised online visibility. Our customised strategies deliver real ROI by targeting the right audience.

Some key advantages that set us apart:

Our approach means we start by learning exactly about your business – including your target customer. What makes you stand apart from competitors, and what your vision for the future looks like.

Armed with deep insights, we develop an SEO campaign uniquely crafted for you and the target market. The aim is to accelerate awareness, engagement, and sales in your local area.

Grow Your Business with a Trusted SEO Partner

Claim your competitive edge in Devon today with a proven local SEO agency on your side.

Contact Edworthy Media now to schedule a free call to discuss making your website work smarter through the power of SEO. Our team is ready to partner with you!

In the ever-changing world of digital marketing, picking the right SEO agency is key to building a strong online presence. A top UK SEO agency excels not only in traditional SEO services but also in comprehensive SEO marketing. They use smart SEO campaigns for lasting visibility and engagement.

A top-notch SEO marketing agency understands that website SEO services go beyond basic optimisation. It embraces content marketing, carefully creating content that connects with target audiences. The goal is to craft compelling stories that capture potential customers and build a genuine connection.

In the dynamic field of digital marketing, an experienced SEO agency takes a holistic approach. By seamlessly blending SEO services with content marketing strategies, these agencies ensure a well-rounded online presence. The aim is not just to rank high on search engines but to establish lasting relationships with the audience.

The emphasis on both SEO and content creation not only draws in potential customers but also keeps them engaged. It's a synergistic approach where SEO campaigns generate traffic, and engaging content ensures that visitors turn into loyal customers. A proficient digital marketing agency understands that lasting online success requires consistent effort, maintaining a balance between technical SEO and compelling content.

In conclusion, a respected SEO agency in the UK isn't just about optimising; it's a curator of online success stories. With a careful mix of SEO services and content marketing, these agencies help brands thrive, leaving a lasting mark in the digital landscape.

There are several reasons why businesses and organisations choose to use marketing agencies for their marketing and advertising needs. These reasons can vary depending on the specific goals and circumstances of the company.
  1. Expertise and Specialisation: Marketing agencies typically have a team of professionals with expertise in various aspects of marketing, including digital marketing, social media, content creation, SEO, and more. They stay up-to-date with the latest industry trends and best practices, which can be challenging for in-house teams to do.
  2. Cost-Effective: Hiring and training an in-house marketing team can be expensive. Marketing agencies often provide cost-effective solutions, as you can choose from various service packages that fit your budget.

  3. Scalability: Marketing agencies can scale their services up or down based on your business needs. This flexibility is especially valuable during seasonal fluctuations or when launching new products or campaigns.

  4. Access to Tools and Technology: Marketing agencies often have access to a wide range of marketing tools, software, and analytics platforms that can be costly for individual businesses to invest in. This access can lead to more efficient and data-driven marketing campaigns.

  5. Objectivity and Fresh Perspective: An external agency can provide a fresh perspective on your business and industry. They can offer unbiased insights and creative ideas that may not be readily available within your organization.

  6. Time Savings: Outsourcing marketing activities to an agency frees up your internal team to focus on core business operations and strategic initiatives. This can save time and reduce the stress of managing marketing efforts in-house.

  7. Faster Results: Marketing agencies are often able to hit the ground running and produce results more quickly than building and training an in-house team from scratch.

  8. Access to a Network: Established marketing agencies often have valuable industry connections and networks that can be leveraged for partnerships, collaborations, and other opportunities.

  9. Diverse Skill Set: Marketing agencies typically have a diverse team with various skills and talents, allowing them to handle a wide range of marketing tasks, from graphic design to content creation to data analysis.

  10. Measurable Results: Marketing agencies focus on data-driven marketing strategies and can provide detailed analytics and reporting to track the success of your campaigns. This can help you make informed decisions and optimize your marketing efforts.

  11. Risk Mitigation: Agencies often have experience working with different types of clients and industries, which can help mitigate risks associated with marketing campaigns. They are more likely to be aware of potential pitfalls and how to avoid them.

  12. Competitive Advantage: In a competitive market, having a marketing agency on your side can help you stand out and stay ahead of your competitors through innovative strategies and creative campaigns.
It's important to note that the specific reasons for using a marketing agency can vary from one business to another. Before engaging an agency, it's crucial to define your marketing goals and objectives and choose an agency that aligns with your needs and values.
In today's digital age, a well-designed and functional website is a crucial asset for businesses, organisations, and individuals alike. Whether you're a small business owner, a blogger, or someone looking to establish an online presence, the cost of creating a website is a vital consideration. However, determining the exact cost can be a complex task, as it depends on various factors. In this article, we will explore the key factors that influence website costs, provide estimates for different types of websites, and offer insights into cost considerations.

Factors Affecting Website Costs

  1. Website Type:
    The type of website you want to create is one of the most significant factors influencing cost. Common types include:
    • Personal Blog: Generally less expensive.
    • Small Business Website: Mid-range cost.
    • E-commerce Website: Tends to be more costly due to complex functionality.
    • Custom Web Application: Can be the most expensive, depending on complexity.
  2. Design and Development:

    The complexity of design and development work significantly impacts costs. A basic template-based website is more affordable than a custom-designed and developed site with unique features and functionality.

  3. Domain Name and Hosting:

    Purchasing a domain name (e.g. www.yourwebsite.com) and hosting services are ongoing expenses. Prices can vary based on your chosen domain name and hosting provider.

  4. Content Creation:

    Creating quality content for your website, including text, images, videos, and graphics, may require hiring professionals or investing in tools and software.

  5. Features and Functionality:

    Additional features like e-commerce capabilities, user accounts, booking systems, or integrations with third-party services can increase costs.

  6. Responsive Design:

    Ensuring your website is mobile-responsive is essential. The cost may increase if you need a design that adapts well to various devices and screen sizes.

  7. SEO and Marketing:

    Optimising your website for search engines and promoting it through marketing strategies can add to the overall expense.

  8. Maintenance and Updates:
    Regular maintenance, security updates, and content updates contribute to the long-term cost of running a website.

Website Cost Estimates

  1. Personal Blog:
    • Domain and Hosting: £170 per year.
    • Template-based Design: £0 - £100 (template cost, if any).
    • Content Creation: Varies (if you hire a writer or photographer).
    • Total Estimated Cost: £50 -£250 (first year), £50 - £150 (subsequent years).

  2. Small Business Website:
    • Domain and Hosting: £170-£250 per year.
    • Custom Design and Development: £5,000 - £10,000+.
    • Content Creation: Varies (text, images, videos).
    • Additional Features: £500 - £2,000+.
    • SEO and Marketing: £500 - £2,000+ (annually).
    • Total Estimated Cost: £5,000 - £15,000+ (first year), £1,000 - £5,000+ (subsequent years).

  3. E-commerce/large Website:
    • Domain and Hosting: £300 - £1,500+ per year.
    • E-commerce Platform: £1,000 - £5,000+ (monthly fees may apply).
    • Custom Design and Development: £5,000 - £50,000+.
    • Content Creation: Varies (product listings, images).
    • SEO and Marketing: £1,000 - £12,000+ (annually).
    • Total Estimated Cost: £10,000 - £100,000+ (first year), £2,000 - £20,000+ (subsequent years).

  4. Custom Web Application:
    • Domain and Hosting: £500 - £2,000+ per year.
    • Custom Development: £10,000 - £100,000+.
    • Ongoing Maintenance and Updates: £5,000 - £20,000+ (annually).
    • Total Estimated Cost: £20,000 - £200,000+ (first year), £15,000 - £50,000+ (subsequent years).

Cost Considerations

  1. Budget:

    Determine how much you're willing to invest in your website. Balance your budget with your goals and expected returns.

  2. Long-Term Costs:

    Remember that websites incur ongoing costs for hosting, maintenance, and updates. Plan for these expenses in your budget.

  3. DIY vs. Hiring Professionals:

    You can save money by using website builders or templates, but hiring professionals can result in a more customised and polished site.

  4. Scalability:
    Consider future growth. Ensure your website can adapt to your evolving needs without a complete overhaul.

Conclusion

The cost of creating a website varies widely based on factors like website type, design, functionality, and ongoing expenses. It's essential to carefully assess your goals, budget, and long-term plans when making decisions about your website's cost. By doing so, you can ensure that your website investment aligns with your objectives and provides a valuable online presence.

Artificial intelligence is now part of our modern world and already widely used in business, from bots on company websites providing customer services, to ChatGPT for a whole host of different types of content.

In fact, it’s probably doing something for us humans at virtually every moment of the day and night. But is it all that it’s cracked up to be?

How clued up are you?

Are you aware of the benefits as well as the risks AI poses to your business?

Not everyone is convinced that its spread is a good thing. So far seven countries have banned the use of the AI tool ChatGPT, with Italy being the most recent.

Benefits of using AI:

What are we losing?

Reliance on AI separates us from working with humans and having the unique input and relationship of another, so do we really want this?

Undoubtedly AI is proving its worth in some sectors, particularly with medical research or where human life is at risk.

But how will this affect our ability to think, dream, innovate and create?

The bigger question to ask is where are we going as a species with the increasing reliance on and use of these tools?

Cheap and convenient vs quality and originality

Writers like me are not great fans of ChatGPT for obvious reasons.

This piece of kit could potentially kill off our craft, a craft we have spent years honing and polishing, with businesses seeing it as the cheap, quick fix to their copy needs.

The fact that the computer-generated content may not reflect the company/brand tone of voice is one of a few issues writers have with these AI tools.

It may even be factually incorrect (this happens) or be at risk of plagiarism.

More likely, what’s produced is simply another page of vanilla words having little impact on the audience.

Despite this, some businesses will be tempted to use these labour-saving tools because they’re easy, accessible and don’t threaten an already tight budget. But is this just a fool’s paradise?

Let’s consider some of the downsides of using AI.

Current and future risks:

These alone should be cause for concern.

Some of the bigger issues relate to consumer privacy, unclear legal regulation, and the dangers AI poses to humans in terms of biased programming with its social/cultural implications.

 

The future

Whilst AI undoubtedly has a value and place within our world and our businesses, it must never become our master.

We need to ensure proper legislation and governance are in place first if we are to benefit from this technological advancement.

Without that we risk drowning in a flood of artificial intelligence, existing in a world where bots rule and humans become obedient slaves to technology.

 

Written by:

Mary Wardell

Freelance writer

Greywing Creations

https://www.greywingcreations.com

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Exeter, UK

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